Bruker BioSpin Group (BBIO)

Internal communication: Concept & measures

The Bruker BioSpin Group (BBIO) comprises the business units Bruker Magnetic Resonance, Applied Industrial, Clinical and Preclinical Imaging as well as Service and Lifecycle Support. It develops, manufactures and markets life science tools based on magnetic resonance technology. The products provide customers with the ability to determine the structure, dynamics and function of specific molecules, such as proteins, and to characterise and determine the composition of mixtures. The majority of customers are academic and government research institutions. Others include pharmaceutical and biotechnology companies, chemical, food and beverage manufacturers, clinical and polymer companies and non-profit laboratories.

Kommunikationsatelier has created a comprehensive internal communications concept for BBIO. It accompanies and advises the company on communications in various internal projects and implements measures directly.