HWZ CAS Digital Finance

Lecturing: Social Selling & Personal Branding

The Certificate of Advanced Studies (CAS) in Digital Finance at the HWZ in Zurich provides students with a comprehensive foundation for assessing the new reality in the financial world. They understand how new technologies and changing customer behavior are changing the business models of banks and insurance companies in a digital reality.

Kommunikationsatelier teaches the topics of social selling and personal branding in CAS Digital Finance. Students should understand how to make themselves heard on social networking platforms, get an identity, build a useful network and find fitting topics. In addition to theoretical tips, many practical tips are also imparted.