RgZ Foundation

Positioning workshop

The RgZ Foundation supports the development, conduct of life and social integration of people with disabilities. Around Lake Zurich, 260 employees teach, look after and engage more than 2,700 children, youngsters and adults every year.

Kommunikationsatelier has held a positioning workshop with the Foundation Board, the management and the Head of Fundraising and Communication. The aim was to sharpen the profile of the brand, to highlight the strengths and qualities and to derive meaningful messages for storytelling. The messages defined during the workshop were incorporated into a legacy brochure that Kommunikationsatelier developed in close collaboration with the client.