Hapimag

Storytelling Workshop

Hapimag employs around 1,200 people and offers its 120,000 members vacations in 56 different resorts at popular destinations in Europe - by the sea, in the mountains or in cities. Since its foundation in 1963, the business model has been based on a simple idea: by purchasing a share, you become a partner in Hapimag. Each share earns points that can be used to book a vacation apartment. Hapimag is thus considered a pioneer of the sharing economy.

Kommunikationsatelier conducted a half-day storytelling workshop with Hapimag's communications team. We shed light on the effect of stories and explained what happens in a person's brain when they read or hear a story. We pointed out what a story is and how the suspense of a typical story unfolds and captivates the audience. We went into detail about the hero's journey, the hero and his needs, conflicts and their specific function, and the role of the mentor. Finally, we looked at the seven classic plots and gave tips on how the team can find exciting stories in their company. We backed up the theory with many examples from practice.