Hapimag

Writing Workshop

Hapimag employs around 1,200 people and offers its 120,000 members vacations in 56 different resorts at popular destinations in Europe - by the sea, in the mountains or in cities. Since its foundation in 1963, the business model has been based on a simple idea: by purchasing a share, you become a partner in Hapimag. Each share earns points that can be used to book a vacation apartment. Hapimag is thus considered a pioneer of the sharing economy.

Kommunikationsatelier conducted a half-day workshop with seven employees of Hapimag to make the team fit in writing for the newly introduced newsroom. The topics included strong titles and exciting text beginnings, filler words, synonyms, irresistible adjectives and appropriate metaphors, convoluted sentences, nominal constructions, active sentence constructions and the central theme. We enriched the theory with many examples and always practiced right away.